Great Views from this Benchlands Terrace Home In Canmore
Canmore Real Estate market is picking up and more listings are coming on the market. Richard Greaves is one of the local Realtors that are taking advantage of my video capabilities and getting me to produce short form Real Estate videos. One of his clients Wade Graham of Higher Ground Real Estate Investments had Richard film one of his properties for sale, realizing the potential of video to sell his properties. These videos are a maximum of 2 minutes in length giving the potential buyer a quick view of the property. The client can then decide to vie more pictures or make an appointment to actually view the house. The video gives the viewer a better sense of the house.
Now you ask about voice over, layouts, some one on camera which can all be done, but the time and cost may be prohibitive to some realtors where others selling a high end home over 1.5 million may consider doing more of the finer details.
The main point here is that Realtors will have more views do to having video than not. End of story. So decide if this is important to you in the world wave of video online and that You Tube is the second largest search engine after Google and your thoughts may change. Print is expensive and if your going to do it, just direct them to your website, no need to waste it in print. You want to get them to your website and browse your listings , not just take a peak at the pics in the print ad.
Clare McArdle another local realtor also decided to do a video for one of her listings that happened to be rented quite frequently in a vacation condo rental pool. She now can show potential clients the condo without having to figure out if it’s available for a showing, tough to do on weekends when rented out.
Here are some video produced.
If you think I wrote this to get your business, your right, but it’s also an process of education.
Here it goes.
Stats on the webs show that by 2011 search will be 90% video.
Over 10 million people have watched each 3 to 4 hours of video majority on mobile apps
And I am sure you know that You Tube owned by Google is the second largest search engine.
So how can you use it?
Educate your potential and existing clients on your products or services, give them a reason to keep coming back to buy more or make their first purchase.
Promote a product by showing a demo on how it works, special features and anything you feel may get even more interest.
Testimonials from clients about your product or services always helps, this is a confidence builder for the buyers. They’ll feel more comfortable knowing someone else has experienced the service or product.
Launching a new business or product, then engage them quickly with a video and use social media to get the word out. Engage with video.
I’m sure you can come up with alot more when you start to think about it.
When your ready to talk about it , give me a call I’d love to see how we can get creative and work within your budget.
Aydin my cell 403-678-0339
Here is what Spring Creek had us produce to get everyone to see what they were about. Simple and shows you what they have and where they are located, so if your interested you would look further.
Aydin Productions Ltd has just launched a new website for their wedding and event business that operates in the Canadian Rockies called Banff Video.
Many people in the wedding and event world are looking for someone that specializes in capturing the day or weeks events in the Canadian Rockies such as Kananaskis, Canmore Banff or Lake Louise. Aydin Productions Ltd. has created this division to provide experienced and knowledgeable video production for events in the Canadian Rockies such as Incentive groups, Corporate retreats, Special Events and Weddings.
We capture this spectacular area with the particular event or wedding in mind.
Whether the event requires one camera or multiple angles, we can be there to make sure it is captured in High Definition video and clear sound.
Rates and packages can vary according to budgets and what is required. No project is too small or too big for us.
So you’ve finally decided to create some web videos on your own. Okay , so let me give you some tips cause your gonna need it. Yeah why do I say your going to need it? Because everyone with a camera thinks they’re a pro an then you get very low end mediocre video that just doesn’t help your business. You Tube videos are entertaining and some are actually produced by a crew of producers and shooters that do it for a living, so don’t think it’s just one guy that decided to use a handycam. Those viral videos are again entertainment, probably not something you are trying to do.
Are you the personality on camera? If so you should know what you are going to say in that video and make it quick and to the point. Viewers hate talking heads in the best productions, so say what you need to say, but create a connection. I could be doing this on video right now, but that would take me more time , cause I would probably over produce it! This is free advise so read on.
Shoot on a proper video camera on a tripod, do not shoot a webcam video. Unless your a Gary Vaynerchuk and have a great following and your personality is accepted as that or you want to portray that image, Keep it real, but film it right.
Have good lighting. You don’t want the light over your head, just a good amount of light that people can actually see your face.
Keep it close. Web videos tend to be small so you want to make sure your visible on screen not a small tiny person that the Kids in the Hall will want to squish you. So keep it close up that your visible.
Think about the screen , rule of thirds apply here. Cut up the screen into three up and down, now don’t place yourself right in the middle, keep more to one side which gives a pleasing view. Also make sure your not cutting off your head or leaving too much space above your head.
Audio is a big part of your message. Make sure you have a basic mic to capture good sound and don’t film it when neighbours are having the annual football game party or the kids are playing an intense game of Nintendo Wii.
Before you do anything watch , listen and make sure it meets all of the above. If not then retake. You realize most pro shoots always have alot of takes, the only exception is a wedding video. There is only one take for that!
Thanks for reading