Trade shows go on through out the year in many venues and can have a great reach depending on the markets it’s for. Public Trade Shows need to have a great variety of products and services so that the public feels its worth their time and effort to go.

This past October I went to the Calgary Baby & Tot show to film the show and get vendor and client testimonials. Jennifer James puts on a fantastic show and has a great selection of vendors that come year after year. The BMO centre is the mecca of public trade shows and hosts a variety of them in many categories.

Here is a great example of a vendor talking about why the trade show is a good one for them and why they choose to come and also sponsor the show. More trade shows need to look at this as part of their marketing campaign to both sides vendors and public. It can be short and sweet , but needs to clearly get the message out that this is a show you need to participate in or go to. Nothing beats a video with a vendor  to sell the show to others.

Hopefully many more Trade shows will give us a call to do the same for them

Click here to view the embedded video.

As  member of ISES Calgary , I was given the opportunity to create a short recruitment video showing members having fun and giving a quick talk on why they are members and benefits of being a member. We are a fun bunch of people who try real hard to make our client events a success no matter how big or small.

This was shot at Eau Claire Market playground inside to show the fun aspect of our organization.

Interested in joining? Vist the website.  ISES Calgary

Click here to view the embedded video.

If you think I wrote this to get your business, your right, but it’s also an process of education.

Here it goes.

Stats on the webs show that by 2011 search will be 90% video.

Over 10 million people have watched each 3 to 4 hours of video majority on mobile apps

And I am sure you know that You Tube owned by Google is the second largest search engine.

So how can you use it?

Educate your potential and existing clients on your products or services, give them a reason to keep coming back to buy more or make their first purchase.

Promote a product by showing a demo on how it works, special features and anything you feel may get even more interest.

Testimonials from clients about your product or services always helps, this is a confidence builder for the buyers. They’ll feel more comfortable knowing someone else has experienced the service or product.

Launching a new business or product, then engage them quickly with a video and use social media to get the word out. Engage with video.

I’m sure you can come up with alot more when you start to think about it.

When your ready to talk about it , give me a call I’d love to see how we can get creative and work within your budget.

Aydin my cell  403-678-0339

Here is what Spring Creek had us produce to get everyone to see what they were about. Simple and shows you what they have and where they are located, so if your interested you would look further.

Click here to view the embedded video.

Having had the pleasure of working with a true professional like Lynn Fletcher of  Lynn Fletcher Weddings and having shot a few of her many wedding in 2010, I had the pleasure of creating a promotional video showing some of her excellent design work. The video premiered at the Bridal Fair in Calgary on the big screen and viewed by hundreds of bride, grooms and moms at the show.

Most of these events were elaborate and I made the most of our High Definition cameras to capture the fine works of art in different angles with dolly and crane and some inventive ways I tried on the spot. I edited the segment to music selected by the Fletcher team and went to work. here is the segment. Hope you can enjoy the visuals both the way Lynn created it and the way I got to capture it.

Click here to view the embedded video.

The following are samples of video segments produced or co -produced by APL:

Simple Elegant – Events and Catering services. An event filmed at GM Shagannapi opening of their new building.

Click here to view the embedded video.

Spring Creek - A real estate development in Canmore.

Click here to view the embedded video.

Vendor Testimonial - A testimonial from a vendor at the Calgary Baby & Tot show. A simple way for Trade Shows to get more vendors on board.

Click here to view the embedded video.

Grand Rockies Resort - New luxury hotel in Canmore a quick tour highlighting hotel amenities.

Click here to view the embedded video.

The first HD video created for  Tourism Canmore, still in use by industry partners, to promote Canmore as a great destination in the Canadian Rockies.

Click here to view the embedded video.

Ski Banff Lake Louise Sunshine – Meet the Mountains screens every year before the Warren Miller film in Banff.   This segment was used to highlight what’s new for the 2011/12 ski season.

Click here to view the embedded video.

Lynn Fletcher Weddings – Promotional video for one of Calgary’s Top Wedding planners.

Click here to view the embedded video.

Event Highlight Reel - A full length highlight reel of an evening event with an amazing amount of elaborate decor and talent.

Click here to view the embedded video.

Muscular Dystrophy Canada - A series of video segments created to help clients, families, and raise awareness about Muscular Dystrophy.  Aydin hosts in all segments. Here are two segments.

Click here to view the embedded video.

Click here to view the embedded video.

Looking to get that image of your business online, in  print or on TV, well let’s sit down and discuss what your trying to accomplish and direct you the right way. They all may be interesting , but what really gives you bang for your buck and how do you track it? All Questions that need to be answered first. Then we get the ball rolling and make things happen. We are happy to consult on your marketing strategy and online presence.