Spring Creek is located in the heart of the Canadian Rockies in the town of Canmore. The development is unique in many ways and is in the centre of town walking distance to many shops , restaurants and much more.
We had the pleasure of working with Frank Kernick. Developer Frank Kernick and his family have called Canmore home for three generations, and Spring Creek embodies their commitment to this place and the values that have shaped it over the years.Frank cares deeply about the people, businesses, natural splendour and exciting future of Canmore; and his genuine, unaffected affinity for the town’s residents finds expression in Spring Creek’s extensive involvement in local events and philanthropic efforts.
Here is the first video we created to introduce Spring Creek.
Great Views from this Benchlands Terrace Home In Canmore
Canmore Real Estate market is picking up and more listings are coming on the market. Richard Greaves is one of the local Realtors that are taking advantage of my video capabilities and getting me to produce short form Real Estate videos. One of his clients Wade Graham of Higher Ground Real Estate Investments had Richard film one of his properties for sale, realizing the potential of video to sell his properties. These videos are a maximum of 2 minutes in length giving the potential buyer a quick view of the property. The client can then decide to vie more pictures or make an appointment to actually view the house. The video gives the viewer a better sense of the house.
Now you ask about voice over, layouts, some one on camera which can all be done, but the time and cost may be prohibitive to some realtors where others selling a high end home over 1.5 million may consider doing more of the finer details.
The main point here is that Realtors will have more views do to having video than not. End of story. So decide if this is important to you in the world wave of video online and that You Tube is the second largest search engine after Google and your thoughts may change. Print is expensive and if your going to do it, just direct them to your website, no need to waste it in print. You want to get them to your website and browse your listings , not just take a peak at the pics in the print ad.
Clare McArdle another local realtor also decided to do a video for one of her listings that happened to be rented quite frequently in a vacation condo rental pool. She now can show potential clients the condo without having to figure out if it’s available for a showing, tough to do on weekends when rented out.
Here are some video produced.
A realtor in Canmore that is big into Social Media Marketing – Richard Greaves, recently started to look closer at video marketing. After Richard did a few slide show style clips , I suggested that we do a actual video shoot with one of his new listings. The challenge was on.
I took my handy system of gear and went to the house. We turned on all the lights in each location and off I went setting up the shot and getting some nice images all with the natural light within the house. Could I have brought a light kit and lit it up? Certainly, would this make a huge difference, maybe and probably not. The reason I say this is that most people buying want to see the house in it’s natural state. If I do too much to make it look like Hugh Heffner’s mansion they may be disappointed when arriving on location. A light kits takes precision, which takes time and that cost more money, not always available for certain budgets.
I think the key here was in the way I was able to shoot on a tripod and a portable dolly. Adding the music and finishing with a key points on the property.
Now did I miss something? One comment was ” I want to see what the privacy is like” which was a great point as we tried to cover the interior, we didn’t do much with the exterior. Another was a walk through with Steadicam might be interesting, maybe , but again setup , time =$$
Having done major Development shoots I can say that I was impressed by the way the shoot went in the time it took. I was also able to shoot stills – photos of the location allowing Richard to use those as well, so knocking out two birds with one stone.
I’ll be looking further into developing different styles and methods to shoot Real estate, with options such as voice overs, models in shots, crane, steadicam for higher budget listings.
For now the real estate markets needs to take the dip into video and see the results. Richard has, who’s next to step up to the plate?
Contact me Aydin 403-678-0339