A realtor in Canmore that is big into Social Media Marketing – Richard Greaves, recently started to look closer at video marketing. After Richard did a few slide show style clips , I suggested that we do a actual video shoot with one of his new listings. The challenge was on.
I took my handy system of gear and went to the house. We turned on all the lights in each location and off I went setting up the shot and getting some nice images all with the natural light within the house. Could I have brought a light kit and lit it up? Certainly, would this make a huge difference, maybe and probably not. The reason I say this is that most people buying want to see the house in it’s natural state. If I do too much to make it look like Hugh Heffner’s mansion they may be disappointed when arriving on location. A light kits takes precision, which takes time and that cost more money, not always available for certain budgets.
I think the key here was in the way I was able to shoot on a tripod and a portable dolly. Adding the music and finishing with a key points on the property.
Now did I miss something? One comment was ” I want to see what the privacy is like” which was a great point as we tried to cover the interior, we didn’t do much with the exterior. Another was a walk through with Steadicam might be interesting, maybe , but again setup , time =$$
Having done major Development shoots I can say that I was impressed by the way the shoot went in the time it took. I was also able to shoot stills – photos of the location allowing Richard to use those as well, so knocking out two birds with one stone.
I’ll be looking further into developing different styles and methods to shoot Real estate, with options such as voice overs, models in shots, crane, steadicam for higher budget listings.
For now the real estate markets needs to take the dip into video and see the results. Richard has, who’s next to step up to the plate?
Contact me Aydin 403-678-0339